Use of the Lead_Src Parameter for Source Statistics HotelRSV
The lead_src parameter can be used to track campaigns in analytics.novohit.com (similar to Google Analytics campaigns) and get usage statistics in some HotelRSV reports.
lead_src en analytics.novohit.com
lead_src and promo_code (parameters used in Links and Buttons) are integrated to analytics.novohit.com as Campaign Name and Campaign Keyword respectively. More details about how campaigns work in analytics.novohit.com and why it is important to know how they work, see: https://matomo.org/faq/reports/what-is-campaign-tracking-and-why-it-is-important/
promo_code must be used with the promotional codes created in app.hotelrsv.com and associated to seasons (discounts). It is not to be used as a standalone Campaign Keyword.
lead_src in app.hotelrsv.com Reports
In the app.hotelrsv.com you can obtain Booking Source Statistics reports by filtering by the lead_src parameter.
Examples of Use
The following values are suggestions on how to get the most out of the Booking Source Statistics Report and analytics.novohit.com. Your marketing agency may use other values according to your own strategies.
Value | Function | Example |
one-click-sitelink | Useful for site links (go to: Search Engine Call to Reservation with Sitelinks). | &lead_src=one-click-sitelink |
one-click-sem | Useful for Search Engine Marketing Links. | |
fb-post | Useful for Facebook posts. | |
fb-mkt | Useful for campaigns in Facebook Social Media Marketing. | |
fb-acc | Call-to-Action Facebook button. | |
tt-post | Useful for Twitter posts (tweets). | |
tt-mkt | Useful for Search Engine Marketing Links. | |
| ig-post | Useful for Google+ posts | |
tk-post | Uso en TikTok | |
newsletter-# | Useful for newsletter (email lists). Change the # by the number or ID of the newsletter. Example: newsletter-1 | |
crw-email | Only for clients with Novohit Client Reviews. Use for links within the email invitation to answer the guest satisfaction questionnaire. |